In return for giving us the ability to claim an office in your office, L4SB will send you warm leads for all local matters. No rev-share. No fee splitting. All clients sent to you are your clients, not ours.
If you’re like us, you are acutely aware of the damage wrought by online providers of “legal services,” such as LegalZoom, RocketLawyer and other related companies. Unencumbered by the professional rules of conduct, they amass huge war chests through VC funding to out spend us attorneys and compete in all states. Their hollow message drowns out ours. In return, they deliver documents and services to clients that would result in disbarment if delivered by an attorney: Trademark filings without considerations for class codes or likelihood of confusion analysis, contracts that are just plain wrong, corporate filings that aren’t properly handled or matched to a client’s particular needs. The list goes on.
These companies, however, are doing a few things right. They are bringing “legal services” (such as they are) to the masses. They are rapidly filling a niche that we attorneys seem to have abdicated. They are providing flat rate and fixed fee services to business leaders and entrepreneurs who would otherwise go without such services.
Law 4 Small Business is attempting to compete effectively with the LegalZoom’s of the world, and in turn, raise the bar for competent legal assistance to those most in need.
We are a quickly growing firm located in Albuquerque, New Mexico, with approximately nine attorneys, several paralegals and support staff. This website is designed to compete head-on with LegalZoom and others, and is responsible for 90% of our business. L4SB is a wholly owned subsidiary of Slingshot, LLC.
L4SB specializes in all small business matters, including formations, contracts, intellectual property and dispute resolution (including some litigation). We want to be the “Chevy,” not the “Cadillac,” in legal services for small business. We don’t ask for retainer fees (except in rare circumstances). We provide a wide-range of flat-rate services, mostly designed as loss-leaders to feed into more lucrative hourly-based services. We provide a FREE 15-minute walk-in consult.
Our web traffic for the past 30 days, as reported by Google Analytics, is represented in the following map (darker colors represent more web traffic). We receive approximately 15,000 to 17,000 new user visits in a typical 30-day period from the US. As you can see, our home state of New Mexico is not the highest source of leads, and often floats in the top 5, along with California, Texas, Illinois, Florida and New York. We believe that a local presence in those states will, in turn, generate further opportunities in surrounding states.
Simply put, we want more pins on the map to expand our brand, and we cannot do it alone. We want our brand to be nationwide, so that it can compete effectively with the Internet “legal services” companies and provides competent legal services on a local level and basis.
This is new and evolving, therefore we seek entrepreneurial-minded attorneys and law firms, that (or who) have a local presence in their jurisdiction, and who are willing to try this experiment and grow with us.
You must have your own local office, and you must have an existing practice in small business law that has room to grow.
On the Internet, brand is everything. To succeed, we need to grow the brand into further local jurisdictions. Our demographic doesn’t care about the names of specific attorneys, only that their needs will be competently handled.
We’re not asking you to abandon your brand or your firm name, only to join with us. To summarize, we seek the following:
In short, the L4SB brand will be devoted to your firm’s address, pumping clients to you (as discussed below).
In return for partnering up with us, we propose the following:
Note that the above applies ONLY to the clients and work obtained through our brand, website and marketing efforts. We are NOT asking to take over your brand, your phone or your existing sales and marketing processes. Our efforts would augment your existing efforts, not replace them.
We are seeking a “Marketing Alliance” of sorts, perhaps a network of affiliated attorneys and law firms. We are not seeking to hire attorneys as employees or independent contractors, nor are we seeking to acquire firms at this time.
We are looking for solo-practitioners and small law firms, who have an emphasis in serving small businesses. Further:
The business of the practice of law isn’t easy. Especially for solo-practitioners and small practices, and especially those lawyers and law-firms serving startups, small businesses and entrepreneurs. Further, we have unfair competition arising from these Internet “legal-services” companies, with war chests of VC funds and no constraints from the professional rules of conduct.
This changing landscape of legal services requires a new approach, and our clients demand that we don’t abdicate our role to the new upstart Internet companies. We’re trying … within the confines of the professional rules of conduct and within the economic restrictions void of VC funding.
Please send us your feedback, concerns and comments. If our proposal above won’t work for you or your practice, let us know what will and we will consider it. Help mold us and grow with us.